How do you make a new clothing brand feel premium, distinctive and credible from launch, without building a system that is too expensive or rigid to grow with it?

Pulche is a London-based premium womenswear brand focused on dresses and eveningwear made from high-quality materials. that started with a product vision and aesthetic direction, but no established identity or packaging system.

I built a flexible brand and packaging system designed to create consistency, support premium positioning and stay practical for a startup budget.

The result is a complete, scalable identity that works across packaging, ecommerce, social media and future growth.