A self-initiated Instagram concept developed for a fictional lipstick brand.

The project explored how to build a cohesive and recognisable visual system within the structural constraints of the Instagram grid. A defined colour palette, frosty blue, fiery red, and deep maroon, was used to create visual consistency while expressing different emotional tones associated with confidence and self-expression.

The design prioritised hierarchy, repetition, and brand differentiation to ensure the feed functions as a unified system rather than isolated posts.